Audrey WoodwardSenior brand designer leading campaigns, systems, and creative tools.

I turn complex products into clear launch ideas, then build the systems that carry them across paid, social, web, motion, and physical space.

At Bitwise, I lead work from executive alignment to final delivery.

Bitwise

BITW Campaign
BITW Bitcoin campaign displayed in Times SquareBITW microsite introducing the fund and its holdings

Built BITW’s 3D campaign system and took it from the exec room to Times Square. 1.28M+ launch views.

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Bitwise

Internal Tool + System
Chart Studio data input with a live stacked bar chart preview

Built a browser-based AI chart tool. 10+ colleagues have used it to make 150+ charts for 2026 reports.

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Bitwise

ETHW Campaign
ETHW banner installed across the New York Stock Exchange facadeETHW launch identity featuring a dimensional iridescent prismETHW campaign across screens on the New York Stock Exchange trading floor

Developed ETHW’s 3D identity and scaled it to the NYSE facade. The fund took in $204.0M on its first day, and launch posts reached 482K+ and 420K+ views.

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Campaign systems

With Bitwise growth marketing

Log7

Consumer Product + Brand
Log7 diary and shared log interfacesLog7 photo windowLog7 app interface details

A social diary built on one rule: log once a day, then log off. I defined, designed, and built it.

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Brand design

Campaign work and launches