Log7

Design + build

Log7: a social diary

I defined, designed, and built a social diary with one rule: one log a day, then you’re done.

Role

Product designer + builder

Status

Beta with real users

Most social products want more posts, reactions, and time. Log7 makes room for an ordinary day, no audience required.

“Though technology might not have a limit, we do.”
Amber Case, Calm Technology (2015)

Features

One day, one log.

Rate the day, add a photo or a few lines, and tag what shaped it. Each day starts a new page.

Daily Dispatch

The Daily Dispatch ends. Catch up with friends, look beyond your circle, and you’re done. Turn feeds off and the diary still works.

Friends
People you choose, one day at a time.
Wider world
Logs beyond your circle, with an end.
Just yourself
Feeds off. Diary only.
The finite Daily Dispatch in Log7

A daily edition, not an endless feed.

Self Plot

My Stats turns each log into personal statistics, not likes or streaks.

Self Plot maps your ratings. Select a point to reopen the photo or note behind it.

Interactive demo with fictional logs. No account needed.

Self Plot

51NewFull

Visual language

The personal web, revisited.

Log7 borrows the plain controls of early-2010s personal sites, so the life inside it can lead.

Plain controls
Thin borders, underlined links, familiar selectors.
Personal imagery
Photos and notes lead.
Seasonal color
The palette shifts with the year.
Stars
The rating control doubles as the graphic language.
Log7 diary with photo cards, star ratings, and an edit today's log buttonA shared Log7 entry with writing, a star rating, comments, and tags

Outcome

In beta

Log7 is in beta with real users, and feedback goes straight into the product.

The open question: does one log a day feel like permission to notice, or another task?